Live virtual workshop · Wednesday, December 9, 2026
A 2027 GTM playbook for sales and marketing.
Two hours with two former sales and marketing leaders who now build with AI. You'll leave with a one-page plan to start in Q1.
11:00 a.m.–1:00 p.m. CentralVirtual · $99 · Recording included
Sound familiar?
Seven copies of the same contact, half of them out of date.
Industry and headcount from ZoomInfo or Apollo. So did your competitors.
So reps write “just checking in.”
Same product. Two prospects that pass the same filters.
Finding Prospect B on purpose, again and again, is what this workshop teaches.
What we'll cover
We teach the method and walk through finished examples at each step — the inputs, the outputs, and what each one cost.
Go past industry and headcount. Find sources beyond the big databases.
Pick the buying signals for your offer, and where to find them.
Accounts to contacts: the workflow, the tool options, the real cost.
Turn a list into conversations with a first play your reps will actually run.
Share the context and workflows so the list rebuilds every month.
Your hosts
The Seller
CEO, Root Layer. Cold caller to SVP at USI Insurance Services, leading growth for the Minnesota practice, and a perennial President’s Club winner. Two years ago he went all in on AI and started Root Layer.
In the session: getting the list used by reps, and making it a system the team runs every month.
The Marketer
Founder, AI consultant and GTM engineer. 25 years running B2B marketing and revenue teams; grew inbound revenue 118% in B2B SaaS. Now builds the systems GTM teams scale on.
In the session: defining your universe, finding who’s in-market, and building the list.
What you leave with
the five steps in order, with the questions to answer at each.
finished examples from real projects, including the tools and what they cost.
your universe, your signals, your first play, and the next 90 days.
Who it's for
FAQ
No. We teach the method and show finished examples. If you want us to build it, that's what is for — we'll map your market for free.
No. We’ll show the stack we use and what it costs.
If you’ve used ChatGPT or Claude at work, you’ll follow along. We skip the code.
Yes. Everyone who registers gets the recording.
Register anyway. You’ll get the recording.
We run this to share what we’ve learned. The $99 keeps it from becoming one more calendar invite that’s easy to skip.
Wednesday, December 9, 11:00 a.m.–1:00 p.m. Central. $99, recording included. We'll email the joining details before the session.
Not ready for a workshop? — we'll map your market for free.